With the advent of smartphones into our daily lives, never before have we been so connected to the internet. We now have access to news, shopping, weather, friends in an instant.
But with so many websites in our vision, which are the most visited websites in Australia? Below I have rounded up a list which has some surprising websites that I wasn’t expecting. Ok, lets get stuck in!
15 Of The Most Visited Websites In Australia
1. Google
The internet giant has established itself as the undisputed king of web searches, topping our list of most visited websites in Australia. The search engine offers one of the quickest ways to get relevant information from the internet whether its cooking recipes, Christmas gifts or free video games.
It also offers other services such as image & video search, relevant news and research content. An average user spent almost 7 minutes on the website on a daily basis, visiting over 9 webpages. The number is bound to grow as Google expands the scope of its indexes, which already stands at an astounding 130 trillion webpages.
2. Facebook
Facebook is a social utility hardly unknown to any person living in the digital age. It lets you connect with your friends & family, while at the same time being a one-stop-shop for news, celebrity gossips, etc. Australians spend almost 10 minutes on the social platform, with 7 percent of the traffic coming in from search engines.
Facebook’s constant evolving design has been the secret to its longevity, with features including that of an online marketplace, polling platform and video hosting site. In recent years, Facebook has revamped its design, including a dedicated video section to expand the website’s scope.
3. YouTube
Facebook has entered into the video sharing market with full force, however, it still has a long way to go before it challenges YouTube. The Google-owned website gets an average viewer to spend at least 8 minutes while garnering over 2 million hits from search engines. Apart from being a video sharing platform, YouTube has turned into a live stream hub, used by broadcasters around the planet.
Its linkage with modern social media platforms keeps it relevant while its integration with Google’s Advertisement Platform gives users an incentive for quality content. News, gameplays, makeup tutorials, electronics’ reviews, movie trailers, and so on; YouTube hosts it all.
4. Ebay
The Australian variant of Ebay, the website provides greater focus on Aussie buyers & sellers, listing relevant content. In addition to this, it also links to the international website, giving users access to full listings. The online marketplace is an easy way to get your hands-on clothes, electronics, antiquities, art, etc. without having to physically go the distance.
The average user spends around 10 minutes on the website, with 20 percent of the referrals coming in from search engines. By making use of a comprehensive buyer/seller review system along with payment protection, Ebay has established itself as a reliable brand, thus, making it in our list of most visited websites in Australia.
5. Wikipedia
Dubbed the free encyclopedia, Wikipedia is one of the easiest ways to get detailed knowledge about any topic, as simple as water to as sophisticated as time travel. Over 50 percent of the visits are credited to search engine listings, with a single user spending around 5 minutes.
There were initial concerns regarding the content’s authenticity, but recent citation efforts by the community have dealt these effectively. The extensive hyperlinks used within Wikipedia webpages make it an ideal resource to get to the depth of a topic or learn information on related matters.
6. Reddit
The melting pot of tom, dick and harry, Reddit is a social news platform containing a thread on every single thing imaginable. It has a thriving online community with members never failing to help anyone in need. Furthermore, it also has a rated-R section accessible to certain age groups, which make it a one-of-a-kind news aggregator on the internet.
It was found that the average user spent over 11 minutes on the website visiting almost 8 webpages. 20 percent of Reddit’s traffic originates from search engines, which is a proof of its usefulness and reliability.
7. Yahoo
Yahoo may not be in its prime anymore, but it is still a force to be reckoned with. In addition to being a search engine, it offers comprehensive political, sports and weather updates. Its comprehensive design is preferred by some old-schoolers who prefer to have all content on the startup page rather than going through the ordeal of browsing webpages. There’s no doubt about the fact that it has lesser audience compared to Google, with an average user spending only 4 minutes and surfing though 3 webpages. Still, the company is trying to overhaul its services, giving special attention to its smartphone apps, i.e. mail, search and news.
8. Bom
When it comes to checking the weather, the Aussies trust their government! Bom.gov is Australia’s national weather service, giving viewers a detailed insight into any approaching storms. Furthermore, it also offers services such as those pertaining to UV & Sun Protection, Marine & Ocean and Environmental conditions, making it a one-stop shop for researchers.
An average user spends almost 6 minutes on the website, with there being a 17 percent chance of the referral coming in from a search result. The weather service also has its own smartphone apps as well, giving it a strong foothold in the digital landscape.
9. Twitter
Facebook’s biggest rival, Twitter is a microblogging service that is highly popular among individuals who are addicted to following the real-life trends of celebrities, politicians and public figures. There are over four million websites linking to Twitter, with an average user spending 6 minutes on the platform.
Even though Facebook holds a bigger userbase, Twitter is much closer to the high-society of fashion, entertainment and global politics. This gives the website a spot in our list of most visited websites in Australia.
10. News.com.au
This is Australia’s dedicated online news portal that gives its residents in-depth coverage of the happenings on their island. The website has dedicated sections for politics, international affairs, technology, etc. containing quality articles, posts and op-eds. Over 25 percent of the traffic is routed from search results, with the average Aussie spending over 5 minutes getting their daily scoop.
Due to the website’s popularity and loyal reader-base, it has earned a position in our list of most visited websites in Australia. If you would like to make your very own Aussie news site or blog, then you can check out my guide on the best web host Australia picks to help you get started!
11. Amazon
Any list of most visited websites in Australia would be incomplete without the shopping giant Amazon. In addition to serving as a connection between buyers and sellers, it contains exciting offers related to almost everything imaginable; from product reviews to gadgets to gift certificates, Amazon has it all covered.
The average Aussie spends about 8 minutes scouring the website, going over 8 webpages in one go. Over 22 percent of the traffic is generated from search engines, which is obvious since users are always looking for multiple options.
12. LinkedIn
The entire head-hunting industry has shifted online ever since LinkedIn rose to power. The networking tool is as popular in Australia as it is anywhere else in the world. It gives Aussies a great chance to find personalized job postings, while at the same time serving as a solid platform for employers. On average, the website is viewed for over 6 minutes by a single visitor, browsing almost 5 webpages. 18 percent of the traffic originates from search engines, which reflects the website’s dominance in the job-networking sector.
13. Paypal
Paypal is one of the early dot-com companies that spearheaded the world of online finance. Today, it is a safe & secure payment platform, accepted almost all around the world, whether its for online shopping, buying groceries or transferring money to a friend.
In Australia, the average user visits the platform for almost 4 minutes, which are more than enough for a single transaction! Almost 8 percent of the traffic comes from search engine indexing, while there are 33,000 links directing users to Paypal from their websites.
14. Instagram
With over 1.5 million websites linking to the social media hub, Instagram retains its popularity in Australia as one of the best media sharing websites. An average Australian spends 6 minutes on the website, which is impressive since most people make use of the mobile apps. Nonetheless, the website is the easiest way to tell picture stories and let your friends know about the happenings of your life.
In recent years, Instagram has greatly revamped its desktop site, giving people a better way to view photos on the big screen. It is worth adding that the website is linked to major social media platforms such as Facebook & Twitter, essentially turning it into a hub for all picture-based content.
15. Gumtree
Gumtree is Australia’s own online classified ads platform, covering jobs, events, flatshares, business services, etc. An average user spends over 7 minutes, browsing through 6 web pages, whereas 27 percent of the traffic originates from search engines. The website provides an easy way for Aussies to look for localized content rather than wasting their time on search engines and international websites.
This is backed by a clean user-interface with all saleable entities being arranged in an understandable manner. There are specific helpful features as well, such as Search Alerts, Watch List, etc. that make it easier for infrequent internet users to get a hang of the platform.